www.rockpaperrunway.com

Your fix plan

8 prioritized fixes — most impactful first.

1. 1
   Let AI crawlers reach your pages

   Why: Restricting AI crawlers can prevent them from indexing your content, limiting visibility in AI-driven search results.
   How: Update your robots.txt file to allow access for AI crawler user-agents like GPTBot and ClaudeBot.
   High
2. 2
   Add JSON-LD structured data

   Why: Lack of structured data means search engines cannot easily understand the content, which hampers visibility in AI searches.
   How: Implement JSON-LD structured data markup in the HTML to provide context about your site's content.
   High
3. 3
   Define your brand with Organization schema

   Why: Not defining your brand with Organization schema can lead to missed opportunities for enhanced visibility and recognition in search results.
   How: Add Organization schema to your JSON-LD structured data, including details like your brand name, logo, and contact information.
   Medium
4. 4
   Fix your <title> tag

   Why: An empty <title> tag fails to convey the site's purpose, negatively impacting search rankings and click-through rates.
   How: Craft a descriptive and relevant <title> tag that accurately reflects the content and includes targeted keywords.
   Medium
5. 5
   Add a meta description

   Why: The absence of a meta description can result in generic snippets in search results, reducing the likelihood of clicks.
   How: Create a concise and engaging meta description that summarizes the homepage content and includes relevant keywords.
   Medium
6. 6
   Add substantive content

   Why: Insufficient content depth can lead to low engagement and poor rankings in search results, as AI prefers richer, more informative pages.
   How: Add substantial, relevant content to the homepage that addresses user intent and provides value.
   Medium
7. 7
   Make your brand entity clear

   Why: A lack of clarity about your brand entity can confuse both users and search engines, diminishing credibility and visibility.
   How: Clearly articulate your brand's mission and values on the homepage or in an 'About' section to establish a strong identity.
   Medium
8. 8
   Use a single, clear H1

   Why: Using multiple H1 tags or none can confuse search engines about the main topic of the page, impacting SEO performance.
   How: Ensure there is a single, clear H1 tag that accurately reflects the main topic of the homepage.
   Low