AI Visibility Report
www.scroxtonandscroxton.co.uk
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Overall score
Strong
Readiness by engine
EstimatedChatGPT55
Gemini92
Claude53
Perplexity91
Summary
The website has a solid foundation with structured data and a clear title, but it faces significant issues with AI visibility. Notably, the lack of access for AI crawlers and the absence of an llms.txt file hinder its performance across various AI engines.
What we checked
!AI crawlers can’t access the site for: ChatGPT, Claude
✓Structured data present (LocalBusiness)
✓Organization schema defines the brand entity
!No llms.txt file
✓Title tag present (60 chars)
✓Meta description present (151 chars)
!No H1 heading
✓Homepage content depth: ~2273 words
✓Brand / About information present
✓Served over HTTPS
!Homepage responded in 2979 ms
Your fix plan
4 prioritized fixes — most impactful first.
- HighLet AI crawlers reach your pagesWhy: Restricting AI crawlers in robots.txt limits their ability to index and understand your content, negatively impacting visibility in AI search results.
How: Update the robots.txt file to allow access for AI crawler user-agents like GPTBot and ClaudeBot. - MediumPublish an llms.txt fileWhy: Without an llms.txt file, AI models lack a concise summary of your site, which can lead to less accurate or comprehensive content representation in search results.
How: Create and publish a standalone /llms.txt file that includes a markdown summary of your site’s key offerings and structure. - LowUse a single, clear H1Why: Using multiple H1 tags can confuse AI crawlers, making it difficult for them to determine the main topic of the page, thereby affecting search visibility.
How: Ensure there is only one H1 tag on the homepage that clearly represents the primary focus of the content. - LowImprove homepage response timeWhy: A slow homepage response time can lead to higher bounce rates and negatively affect user experience, which is detrimental to AI ranking algorithms.
How: Optimize images, leverage browser caching, and minimize JavaScript to improve homepage loading speed.
Take it further
Get your full AI Visibility Audit
Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.
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