www.independent.co.uk
Permanent shareable report — bookmark it, share it, or come back anytime.
Readiness by engine
EstimatedPut your AI-Ready badge on your site
Your result is on record. The badge tells visitors, partners and AI engines that your site is built to be found and cited.
- Live: updates automatically every time you re-check
- Verifiable: dated and linked to the checker
- Free to use, no sign-up, takes one paste
Paste it in your footer, About page or any HTML/embed block. Works with Webflow, WordPress, Wix, Squarespace, Shopify, HubSpot and plain HTML.
Not the person who edits the site? Send it to whoever does
Where exactly do I paste it?
- Webflow: Add an Embed element where you want the badge, paste, publish.
- WordPress: Add a Custom HTML block (or a footer widget), paste, update.
- Wix: Add > Embed code > Embed HTML, paste, publish.
- Squarespace: Add a Code block, paste, save.
- Shopify: Online Store > Themes > Customize > Add section > Custom Liquid, paste, save.
- HubSpot: Add a Rich text module, open source code (</>), paste, publish.
- Framer: Insert > Embed, paste, publish.
- Any other site: Paste it into the footer or About page HTML, before </body>.
Summary
The Independent's homepage demonstrates strong performance in structured data and content depth, contributing to a solid overall score. However, there are critical areas for improvement that could enhance AI visibility and access.
What we checked
Your fix plan
3 prioritized fixes — most impactful first.
- HighLet AI crawlers reach your pagesWhy: Restricting AI crawlers in robots.txt limits their ability to access and index content, which can negatively impact visibility in AI-driven search results.
How: Update the robots.txt file to allow AI crawler user-agents, ensuring they can access the site's pages. - MediumPublish an llms.txt fileWhy: Not having a /llms.txt file means AI models lack a curated overview of the site's content, which can hinder effective indexing and understanding of the site's purpose.
How: Create and publish a /llms.txt file that includes a concise markdown summary of the site's key features and content. - LowUse a single, clear H1Why: Using multiple H1 tags can confuse AI crawlers about the main topic of the page, potentially impacting how the content is indexed and ranked.
How: Ensure the homepage has a single, clear H1 tag that accurately represents the primary focus of the content.
Fixed them? Re-check and your verified badge upgrades automatically. Get the badge
Get your full AI Visibility Audit
Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.
Get Your AI Visibility AuditWant to check anotherwebsite’s AI visibility?
Scan another site