www.inspiredbyken.com.au

Your fix plan

6 prioritized fixes — most impactful first.

1. 1
   Let AI crawlers reach your pages

   Why: Restricting AI crawlers in robots.txt can prevent them from indexing your site, limiting its visibility in AI search results.
   How: Update the robots.txt file to allow access for AI crawler user agents, ensuring they can crawl and index your pages.
   High
2. 2
   Define your brand with Organization schema

   Why: Lack of Organization schema can make it difficult for search engines to understand your brand, which affects its representation in search results.
   How: Implement JSON-LD Organization schema markup in the HTML to clearly define your brand's name, logo, and contact information.
   Medium
3. 3
   Publish an llms.txt file

   Why: Without an llms.txt file, AI models may not have a curated understanding of your site's content, which can hinder their ability to provide accurate information.
   How: Create and publish a standalone /llms.txt file that summarizes your site in markdown format, highlighting key topics and services.
   Medium
4. 4
   Add substantive content

   Why: Insufficient content depth can lead to lower engagement and reduced visibility, as search engines favor pages with comprehensive information.
   How: Add substantial, relevant content to the homepage that addresses user needs and enhances topic coverage.
   Medium
5. 5
   Make your brand entity clear

   Why: Not clearly defining your brand entity can dilute recognition and authority in search results, affecting user trust.
   How: Create an 'About' page that clearly articulates your brand's mission, values, and unique offerings to establish a strong identity.
   Medium
6. 6
   Use a single, clear H1

   Why: Using multiple H1 tags can confuse search engines about the main topic of the page, negatively impacting SEO.
   How: Ensure that your homepage only has one clear H1 tag that accurately reflects the primary focus of the content.
   Low