AI Visibility Report

trusti.bg

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Overall score
Strong

Readiness by engine

Estimated
ChatGPT78
Gemini88
Claude81
Perplexity90
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Summary

The website trusti.bg demonstrates strong AI visibility with accessible AI crawler permissions and structured data in place. However, there are opportunities to enhance its AI optimization through better schema definition and the introduction of an llms.txt file.

What we checked

✓AI crawlers can access the site
✓Structured data present (InsuranceAgency)
!No Organization schema describing the brand
!No llms.txt file
✓Title tag present (54 chars)
✓Meta description present (143 chars)
✓Single clear H1 heading
✓Homepage content depth: ~422 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 769 ms

Your fix plan

2 prioritized fixes — most impactful first.

  1. Define your brand with Organization schema
    Why: Lack of Organization schema limits AI's understanding of the brand, which can reduce visibility in search results and AI-generated content. This schema helps define the brand's identity and relationships clearly to AI.
    How: Implement JSON-LD markup for Organization schema in the homepage HTML to specify brand details such as name, logo, and contact information.
    Medium
  2. Publish an llms.txt file
    Why: Not having an llms.txt file means AI crawlers miss out on a curated summary of the site's content, which can hinder effective indexing and understanding by AI systems. This file is becoming increasingly important for AI interactions.
    How: Create a standalone /llms.txt file that provides a concise, markdown-formatted overview of the site's purpose, offerings, and key content areas.
    Medium

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