AI Visibility Report
tsn.ca
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Overall score
Getting there
Readiness by engine
EstimatedChatGPT53
Gemini94
Claude51
Perplexity62
Summary
The website tsn.ca has a solid foundation with structured data and a clear title and meta description, but it faces significant issues that hinder its AI visibility. Notably, the lack of AI bot access and an llms.txt file diminishes its performance across various AI search engines.
What we checked
!AI crawlers can’t access the site for: ChatGPT, Claude, Perplexity
✓Structured data present (NewsMediaOrganization)
✓Organization schema defines the brand entity
!No llms.txt file
✓Title tag present (28 chars)
✓Meta description present (75 chars)
!No H1 heading
✓Homepage content depth: ~2523 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 151 ms
Your fix plan
3 prioritized fixes — most impactful first.
- HighLet AI crawlers reach your pagesWhy: Restricting AI crawlers in robots.txt prevents them from indexing your content, limiting visibility in AI-driven search results.
How: Update the robots.txt file to allow access for AI crawlers like GPTBot and ClaudeBot by adding 'User-agent: GPTBot' and 'Allow: /'. - MediumPublish an llms.txt fileWhy: Not having an llms.txt file means AI crawlers miss out on a curated summary of your site, reducing the effectiveness of their indexing and understanding of your content.
How: Create a standalone /llms.txt file that includes a concise markdown summary of your site, detailing key topics and content areas. - LowUse a single, clear H1Why: Using multiple H1 tags or unclear H1s can confuse AI crawlers, leading to poor content indexing and reduced relevance in search results.
How: Ensure there is a single, descriptive H1 tag on the homepage that accurately reflects the main topic, such as 'TSN - Canada's Sports Leader'.
Take it further
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