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EstimatedEstimated readiness derived from your site’s signals — not live queries to each model.
Summary
kremlin.ru scores 30/100 for AI visibility — needs work. We found 5 positive signals and 6 things holding you back. Estimated readiness is highest for Perplexity (38) and lowest for ChatGPT (28).
What we checked
- AI crawlers can’t access the site for: ChatGPT, Gemini, Claude, Perplexity
- No structured data (JSON-LD) found
- No Organization schema describing the brand
- No llms.txt file
- Title tag present (16 chars)
- Meta description present (124 chars)
- No H1 heading
- Homepage content depth: ~837 words
- Brand / About information present
- Not served over HTTPS
- Homepage responded in 255 ms
Your fix plan
6 prioritized fixes — most impactful first.
1. Let AI crawlers reach your pages
HighWhy: If GPTBot, ClaudeBot, PerplexityBot or Googlebot are blocked — in robots.txt or at your CDN/WAF — those engines can't read, let alone cite, your pages. This is the single biggest lever for AI visibility.
How: Remove any Disallow rules for these user-agents in robots.txt (or add explicit Allow lines), and make sure your CDN/WAF (e.g. Cloudflare bot-blocking) isn't filtering them at the edge — then re-test.
2. Add JSON-LD structured data
HighWhy: Structured data tells AI engines exactly what your pages are about — your brand, products, FAQs — instead of guessing from raw text.
How: Add <script type="application/ld+json"> blocks for Organization, WebSite and FAQPage on your key pages, then validate with Google's Rich Results Test.
3. Define your brand with Organization schema
MediumWhy: AI engines build an internal 'entity' for your brand. Without Organization schema they may not confidently connect your name, logo and description.
How: Add an Organization JSON-LD block with name, url, logo, a short description and sameAs links to your social profiles.
4. Publish an llms.txt file
MediumWhy: llms.txt is an emerging standard that hands AI crawlers a clean, curated summary of your site and most important pages.
How: Create /llms.txt at your domain root with a short brand summary and links to your key pages (product, pricing, docs, about).
5. Use a single, clear H1
LowWhy: A clean heading hierarchy helps AI parse what each page is primarily about.
How: Keep exactly one H1 that states the page topic, and use H2/H3 for sub-sections.
6. Serve the site over HTTPS
LowWhy: Crawlers may distrust or skip pages that aren't served securely.
How: Install an SSL certificate and redirect all http traffic to https.
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