falconi.ch

Your fix plan

5 prioritized fixes — most impactful first.

1. 1
   Add JSON-LD structured data

   Why: Lack of JSON-LD structured data limits the ability of AI crawlers to understand the content contextually, potentially reducing visibility in rich results.
   How: Implement JSON-LD structured data markup in the HTML to define key elements such as products, services, and contact information.
   High
2. 2
   Define your brand with Organization schema

   Why: Without Organization schema, AI crawlers may not clearly identify the brand, which can hinder brand recognition and trustworthiness in search results.
   How: Add Organization schema markup to the homepage to specify the brand name, logo, and contact information.
   Medium
3. 3
   Publish an llms.txt file

   Why: The absence of an llms.txt file means AI crawlers lack a curated summary of the site, which may affect their ability to effectively present the site’s content in AI-driven interfaces.
   How: Create and publish a standalone /llms.txt file that summarizes the website's content and purpose for AI crawlers.
   Medium
4. 4
   Fix your <title> tag

   Why: An unclear or poorly optimized <title> tag can confuse AI crawlers and users, leading to lower click-through rates and diminished visibility.
   How: Revise the <title> tag to be concise and include primary keywords relevant to the site's offerings, such as 'Elevators and Escalators in Canton Ticino | Falconi'.
   Medium
5. 5
   Add a meta description

   Why: The lack of a meta description means there is no compelling summary for search results, which can decrease click-through rates from search engines and AI tools.
   How: Add a meta description that succinctly describes the site's offerings and includes relevant keywords to attract users.
   Medium