AI Visibility Report
www.vaillant.co.uk
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Overall score
Getting there
Readiness by engine
EstimatedChatGPT61
Gemini70
Claude69
Perplexity76
Summary
The site demonstrates good accessibility for AI crawlers and provides essential meta information, but it lacks structured data and an llms.txt file, which can hinder its AI visibility. Addressing these issues will enhance the site's ability to be effectively understood and indexed by AI systems.
What we checked
✓AI crawlers can access the site
!No structured data (JSON-LD) found
!No Organization schema describing the brand
!No llms.txt file
✓Title tag present (61 chars)
✓Meta description present (163 chars)
✓Single clear H1 heading
✓Homepage content depth: ~1098 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 994 ms
Your fix plan
3 prioritized fixes — most impactful first.
- HighAdd JSON-LD structured dataWhy: Without structured data, search engines may struggle to understand the content context, which can reduce visibility in AI-driven searches.
How: Implement JSON-LD structured data markup to provide clear information about the site's offerings, such as products and services. - MediumDefine your brand with Organization schemaWhy: Not defining the brand with Organization schema limits the ability of AI to recognize and present the brand accurately in search results.
How: Add Organization schema JSON-LD to the homepage to specify the brand's name, logo, and contact information. - MediumPublish an llms.txt fileWhy: The absence of an llms.txt file means AI models may not receive a curated summary of the site, which can affect how effectively they present the site in responses.
How: Create and publish a /llms.txt file that summarizes the site’s offerings and key information in a clear markdown format.
Take it further
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