AI Visibility Report

www.stantec.com

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Overall score
Getting there

Readiness by engine

Estimated
ChatGPT42
Gemini58
Claude38
Perplexity50
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Summary

The website has a solid foundation with structured data and essential meta information, but it faces significant visibility challenges due to several technical issues. Addressing these will enhance its performance across AI search engines.

What we checked

!AI crawlers can’t access the site for: ChatGPT, Gemini, Claude, Perplexity
✓Structured data present (Organization, WebPage)
✓Organization schema defines the brand entity
!No llms.txt file
!Title tag present (7 chars)
✓Meta description present (149 chars)
!No H1 heading
!Homepage content depth: ~0 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 658 ms

Your fix plan

5 prioritized fixes — most impactful first.

  1. Let AI crawlers reach your pages
    Why: Restricting AI crawlers limits their ability to index and understand the site's content, reducing visibility in AI-driven searches.
    How: Update the robots.txt file to allow access for AI crawlers by adding 'User-agent: *' followed by 'Allow: /'.
    High
  2. Publish an llms.txt file
    Why: The absence of an llms.txt file prevents AI from accessing a curated summary of the site, which can enhance understanding and relevance in AI responses.
    How: Create a standalone /llms.txt file that includes a concise markdown summary of the site's key offerings and content.
    Medium
  3. Fix your <title> tag
    Why: An unclear or generic <title> tag can lead to poor click-through rates and misunderstanding of the page's content by AI.
    How: Revise the <title> tag to be more descriptive and relevant, incorporating primary keywords that reflect the main focus of the homepage.
    Medium
  4. Add substantive content
    Why: Insufficient content depth may hinder the site's ability to provide valuable information, impacting its ranking in AI search results.
    How: Add comprehensive and engaging content to the homepage that addresses user needs and incorporates relevant keywords.
    Medium
  5. Use a single, clear H1
    Why: Using multiple H1 tags or unclear H1 can confuse both users and AI crawlers, leading to poor content interpretation and visibility.
    How: Ensure the homepage contains a single, clear H1 tag that accurately reflects the main topic of the page.
    Low

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