www.phin.org.uk
Permanent shareable report — bookmark it, share it, or come back anytime.
Readiness by engine
EstimatedPut your verified score on your site
Your result is on record. The badge tells visitors, partners and AI engines that your site is built to be found and cited.
- Live: updates automatically every time you re-check
- Verifiable: dated and linked to the checker
- Fix the issues below, re-check, and it upgrades to AI-Ready at 70
Paste it in your footer, About page or any HTML/embed block. Works with Webflow, WordPress, Wix, Squarespace, Shopify, HubSpot and plain HTML.
Not the person who edits the site? Send it to whoever does
Where exactly do I paste it?
- Webflow: Add an Embed element where you want the badge, paste, publish.
- WordPress: Add a Custom HTML block (or a footer widget), paste, update.
- Wix: Add > Embed code > Embed HTML, paste, publish.
- Squarespace: Add a Code block, paste, save.
- Shopify: Online Store > Themes > Customize > Add section > Custom Liquid, paste, save.
- HubSpot: Add a Rich text module, open source code (</>), paste, publish.
- Framer: Insert > Embed, paste, publish.
- Any other site: Paste it into the footer or About page HTML, before </body>.
Summary
The website www.phin.org.uk has a moderate overall score, indicating room for improvement in AI search visibility. While it allows AI crawlers access and has essential elements like a title and meta description, it lacks structured data and an llms.txt file, which are critical for enhancing AI understanding and representation of the site.
What we checked
Your fix plan
3 prioritized fixes — most impactful first.
- HighAdd JSON-LD structured dataWhy: Without structured data, AI crawlers may struggle to interpret the site's content effectively, leading to missed opportunities for rich snippets in search results.
How: Implement JSON-LD structured data markup for key elements like articles, services, or FAQs directly within the HTML of the homepage. - MediumDefine your brand with Organization schemaWhy: Not defining the brand with Organization schema can result in a lack of clarity for AI about the entity behind the site, which may hinder brand recognition in search results.
How: Add Organization schema using JSON-LD format to specify the brand name, logo, and contact information in the site's HTML. - MediumPublish an llms.txt fileWhy: The absence of an llms.txt file means AI models may not receive a curated summary of the site's content, limiting their ability to present accurate information to users.
How: Create a standalone /llms.txt file that includes a concise markdown summary of the website's purpose, services, and key topics.
Fixed them? Re-check and your verified badge upgrades automatically. Get the badge
Get your full AI Visibility Audit
Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.
Get Your AI Visibility AuditWant to check anotherwebsite’s AI visibility?
Scan another site