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AI Visibility Report

www.nike.com

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Overall score
Getting there

Readiness by engine

Estimated
ChatGPT60
Gemini70
Claude59
Perplexity68

Estimated readiness derived from your site’s signals — not live queries to each model.

Summary

Nike's homepage exhibits a solid foundation with structured data and relevant content. However, it faces challenges in AI visibility due to restricted access for AI crawlers and the absence of an llms.txt file.

What we checked

!AI crawlers can’t access the site for: ChatGPT, Gemini, Claude, Perplexity
✓Structured data present (WebPage, Organization, WebSite)
✓Organization schema defines the brand entity
!No llms.txt file
✓Title tag present (26 chars)
✓Meta description present (92 chars)
✓Single clear H1 heading
✓Homepage content depth: ~691 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 257 ms

Your fix plan

2 prioritized fixes — most impactful first.

  1. Let AI crawlers reach your pages
    Why: Restricting AI crawlers in robots.txt limits their ability to index and understand the site's content, negatively impacting visibility in AI-driven search results.
    How: Update the robots.txt file to allow access for AI crawlers like GPTBot, ClaudeBot, and others by adding appropriate user-agent directives.
    High
  2. Publish an llms.txt file
    Why: Not having an llms.txt file means AI models lack a curated summary of the site, which can hinder their ability to generate accurate and relevant responses about the brand.
    How: Create a standalone /llms.txt file that includes a markdown summary of the site, outlining key information and content to assist AI models in understanding the brand better.
    Medium
Take it further

Get your full AI Visibility Audit

Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.

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