arobis.ai
AI Visibility Report

www.ford.co.uk

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Overall score
Needs work

Readiness by engine

Estimated
ChatGPT26
Gemini37
Claude32
Perplexity37

Estimated readiness derived from your site’s signals — not live queries to each model.

Summary

The website for Ford UK has several areas that need improvement to enhance AI search visibility. Key issues include restricted access for AI crawlers and the absence of structured data, which can hinder discoverability and understanding by AI systems.

What we checked

!AI crawlers can’t access the site for: ChatGPT, Gemini, Claude, Perplexity
!No structured data (JSON-LD) found
!No Organization schema describing the brand
!No llms.txt file
✓Title tag present (42 chars)
✓Meta description present (150 chars)
✓Single clear H1 heading
✓Homepage content depth: ~441 words
!No clear About / brand entity info
✓Served over HTTPS
✓Homepage responded in 113 ms

Your fix plan

5 prioritized fixes — most impactful first.

  1. Let AI crawlers reach your pages
    Why: Restricting AI crawlers prevents them from indexing your content, limiting visibility in AI-driven search results.
    How: Update the robots.txt file to allow user-agents like GPTBot and ClaudeBot access to your site.
    High
  2. Add JSON-LD structured data
    Why: Lack of structured data means search engines may not fully understand the content and context of your site, reducing its relevance in AI queries.
    How: Implement JSON-LD structured data markup to highlight key information about your products and services.
    High
  3. Define your brand with Organization schema
    Why: Not defining your brand with Organization schema can lead to missed opportunities for brand recognition and rich snippets in search results.
    How: Add Organization schema in JSON-LD format to specify your brand’s name, logo, and contact information.
    Medium
  4. Publish an llms.txt file
    Why: Without an llms.txt file, AI crawlers lack a curated summary of your site, which can affect their ability to present accurate information to users.
    How: Create and publish a standalone /llms.txt file that provides a markdown summary of your website's content and purpose.
    Medium
  5. Make your brand entity clear
    Why: An unclear brand entity can confuse AI systems, limiting their ability to associate your content with your brand effectively.
    How: Enhance your homepage content to clearly define your brand identity and values, ensuring it is easily recognizable by AI.
    Medium
Take it further

Get your full AI Visibility Audit

Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.

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