AI Visibility Report

www.estatesgazette.co.uk

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Overall score
Getting there

Readiness by engine

Estimated
ChatGPT59
Gemini70
Claude58
Perplexity69

Summary

The website has a solid foundation with structured data and a clear meta description, contributing positively to its AI search visibility. However, there are critical areas that need improvement to enhance accessibility for AI crawlers and ensure optimal indexing.

What we checked

!AI crawlers can’t access the site for: ChatGPT, Gemini, Claude, Perplexity
Structured data present (WebPage, ImageObject, BreadcrumbList, WebSite, Organization)
Organization schema defines the brand entity
!No llms.txt file
!Title tag present (97 chars)
Meta description present (171 chars)
Single clear H1 heading
Homepage content depth: ~841 words
Brand / About information present
Served over HTTPS
Homepage responded in 766 ms

Your fix plan

3 prioritized fixes — most impactful first.

  1. Let AI crawlers reach your pages
    Why: Restricting AI crawlers in robots.txt limits their ability to access and index the site's content, reducing visibility in AI-driven search results.
    How: Update the robots.txt file to allow user-agents like GPTBot, ClaudeBot, and others by adding 'User-agent: *' followed by 'Allow: /'.
    High
  2. Publish an llms.txt file
    Why: Not having an llms.txt file means AI crawlers miss out on a curated summary of your site, which can lead to less accurate representation and understanding of your content.
    How: Create a standalone /llms.txt file that includes a concise markdown summary of your site, detailing key topics and services offered.
    Medium
  3. Fix your <title> tag
    Why: An unclear or poorly optimized <title> tag can hinder AI understanding of page relevance, affecting search visibility and click-through rates.
    How: Revise the <title> tag to be more descriptive and focused on primary keywords, ensuring it accurately reflects the main content and purpose of the homepage.
    Medium
Take it further

Get your full AI Visibility Audit

Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.

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