which.co.uk
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Readiness by engine
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Summary
The website has a solid foundation for AI search visibility, with accessible AI crawlers and structured data in place. However, there are key improvements needed to enhance its AI optimization further.
What we checked
Your fix plan
3 prioritized fixes — most impactful first.
- MediumDefine your brand with Organization schemaWhy: Not having an Organization schema can hinder AI models from accurately identifying the brand and its attributes, affecting visibility in search results.
How: Implement Organization schema using JSON-LD to define the brand's name, logo, and contact information directly in the homepage HTML. - MediumPublish an llms.txt fileWhy: The absence of an llms.txt file prevents AI models from accessing a curated summary of the site, limiting their understanding and representation of its content.
How: Create a standalone /llms.txt file that includes a markdown summary of the site, outlining its purpose and key offerings. - LowUse a single, clear H1Why: Using multiple H1 tags can confuse AI crawlers about the main topic of the page, which may negatively impact its relevance in search results.
How: Ensure there is only one clear H1 tag on the homepage that accurately reflects the primary focus of the page content.
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