tiktok.com

Your fix plan

9 prioritized fixes — most impactful first.

1. 1
   Let AI crawlers reach your pages

   Why: Restricting AI crawlers in robots.txt limits their ability to index content, which can reduce visibility in AI-driven search results.
   How: Ensure that the robots.txt file allows access for AI crawler user-agents like GPTBot and ClaudeBot.
   High
2. 2
   Add JSON-LD structured data

   Why: Lacking JSON-LD structured data means the site misses out on enhanced search features and contextual understanding by AI engines.
   How: Implement JSON-LD markup in the HTML to provide structured information about the site's content.
   High
3. 3
   Define your brand with Organization schema

   Why: Not defining the brand with Organization schema can lead to a lack of recognition and trustworthiness in AI search results.
   How: Add Organization schema JSON-LD to specify details about the brand, such as name, logo, and contact information.
   Medium
4. 4
   Publish an llms.txt file

   Why: Without an llms.txt file, AI crawlers may not have a curated understanding of the site's content, affecting their ability to serve relevant results.
   How: Create and publish a /llms.txt file that summarizes the site's key offerings in a clear markdown format.
   Medium
5. 5
   Fix your <title> tag

   Why: An empty <title> tag fails to convey the site's purpose, negatively impacting SEO and AI understanding.
   How: Craft a descriptive <title> tag that accurately reflects the site's main focus and includes relevant keywords.
   Medium
6. 6
   Add a meta description

   Why: The absence of a meta description limits the ability to attract clicks from search results, as AI engines may generate less relevant snippets.
   How: Add a concise meta description that summarizes the page content and encourages user engagement.
   Medium
7. 7
   Add substantive content

   Why: Insufficient content depth can hinder the site's authority and relevance, making it less appealing to AI engines.
   How: Develop and add substantive content that provides value to users and addresses their queries comprehensively.
   Medium
8. 8
   Make your brand entity clear

   Why: Unclear brand identity can lead to confusion for users and AI, affecting trust and visibility.
   How: Clearly define the brand entity on the site, including its mission, values, and unique offerings.
   Medium
9. 9
   Use a single, clear H1

   Why: Using multiple H1 tags or unclear H1 can confuse AI crawlers about the main topic of the page, impacting search visibility.
   How: Ensure there is a single, clear H1 tag that accurately represents the primary focus of the homepage.
   Low