AI Visibility Report

store.steampowered.com

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Overall score
Getting there

Readiness by engine

Estimated
ChatGPT51
Gemini63
Claude58
Perplexity70
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Summary

The website has a solid foundation for AI visibility, with accessible content and a fast response time. However, several key technical SEO elements are missing that could enhance its performance in AI search results.

What we checked

AI crawlers can access the site
!No structured data (JSON-LD) found
!No Organization schema describing the brand
!No llms.txt file
Title tag present (16 chars)
!Missing meta description
!No H1 heading
Homepage content depth: ~2772 words
Brand / About information present
Served over HTTPS
Homepage responded in 254 ms

Your fix plan

5 prioritized fixes — most impactful first.

  1. Add JSON-LD structured data
    Why: Lack of structured data prevents AI from efficiently understanding the site's content, limiting its ability to display rich snippets.
    How: Implement JSON-LD structured data markup in the HTML to provide context about the content, products, and services offered.
    High
  2. Define your brand with Organization schema
    Why: Not defining the brand with Organization schema reduces the clarity of brand representation, which can hinder AI's ability to associate content with the brand effectively.
    How: Add Organization schema in JSON-LD format to the homepage to specify the brand name, logo, and contact information.
    Medium
  3. Publish an llms.txt file
    Why: Without an llms.txt file, AI crawlers may not receive a curated summary of the site's offerings, which can limit their understanding and indexing of the content.
    How: Create a standalone /llms.txt file that provides a markdown summary of the site, detailing key content and navigation.
    Medium
  4. Add a meta description
    Why: The absence of a meta description means AI crawlers lack a concise summary of the page, which can affect click-through rates in search results.
    How: Add a relevant meta description tag in the HTML head section that summarizes the homepage content in a compelling way.
    Medium
  5. Use a single, clear H1
    Why: Using multiple H1 tags or unclear headings can confuse AI crawlers about the main topic of the page, affecting content relevance and ranking.
    How: Ensure there is a single, clear H1 tag that accurately reflects the primary focus of the homepage.
    Low

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