AI Visibility Report

nrl.com

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Overall score
Getting there

Readiness by engine

Estimated
ChatGPT63
Gemini72
Claude72
Perplexity81

Summary

nrl.com scores 67/100 for AI visibility — a fair start. We found 7 positive signals and 4 things holding you back. Estimated readiness is highest for Perplexity (81) and lowest for ChatGPT (63).

What we checked

AI crawlers can access the site
!No structured data (JSON-LD) found
!No Organization schema describing the brand
!No llms.txt file
Title tag present (59 chars)
Meta description present (152 chars)
!Multiple H1 headings (3)
Homepage content depth: ~1118 words
Brand / About information present
Served over HTTPS
Homepage responded in 351 ms

Your fix plan

4 prioritized fixes — most impactful first.

  1. Add JSON-LD structured data
    Why: Structured data tells AI engines exactly what your pages are about — your brand, products, FAQs — instead of guessing from raw text.
    How: Add <script type="application/ld+json"> blocks for Organization, WebSite and FAQPage on your key pages, then validate with Google's Rich Results Test.
    High
  2. Define your brand with Organization schema
    Why: AI engines build an internal 'entity' for your brand. Without Organization schema they may not confidently connect your name, logo and description.
    How: Add an Organization JSON-LD block with name, url, logo, a short description and sameAs links to your social profiles.
    Medium
  3. Publish an llms.txt file
    Why: llms.txt is an emerging standard that hands AI crawlers a clean, curated summary of your site and most important pages.
    How: Create /llms.txt at your domain root with a short brand summary and links to your key pages (product, pricing, docs, about).
    Medium
  4. Use a single, clear H1
    Why: A clean heading hierarchy helps AI parse what each page is primarily about.
    How: Keep exactly one H1 that states the page topic, and use H2/H3 for sub-sections.
    Low
Take it further

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Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.

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