AI Visibility Report
minterellison.co.nz
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Overall score
Getting there
Readiness by engine
EstimatedChatGPT55
Gemini66
Claude63
Perplexity72
Summary
The website minterellison.co.nz has a solid foundation for AI visibility but lacks critical enhancements in structured data and organization schema. Addressing these issues can significantly improve its performance across various AI search engines.
What we checked
✓AI crawlers can access the site
!No structured data (JSON-LD) found
!No Organization schema describing the brand
!No llms.txt file
✓Title tag present (29 chars)
✓Meta description present (43 chars)
!Multiple H1 headings (2)
✓Homepage content depth: ~401 words
✓Brand / About information present
✓Served over HTTPS
✓Homepage responded in 244 ms
Your fix plan
4 prioritized fixes — most impactful first.
- HighAdd JSON-LD structured dataWhy: Lack of structured data can hinder AI crawlers from understanding the content context, affecting visibility in search results.
How: Implement JSON-LD structured data markup to provide clear context about the site's content and enhance AI understanding. - MediumDefine your brand with Organization schemaWhy: Without organization schema, AI models may struggle to recognize the brand, which can lead to missed opportunities for brand recognition in search results.
How: Add Organization schema in JSON-LD format to define your brand clearly, including details like name, logo, and contact information. - MediumPublish an llms.txt fileWhy: Not having an llms.txt file limits the ability of AI crawlers to access a curated summary of the site, which can affect how the content is interpreted and displayed.
How: Create and publish an llms.txt file that provides a concise overview of the site’s purpose, content, and key offerings. - LowUse a single, clear H1Why: Using multiple H1 tags or unclear H1 can confuse AI crawlers about the main topic of the page, negatively impacting search visibility.
How: Ensure there is a single, clear H1 tag that accurately reflects the primary focus of the homepage.
Take it further
Get your full AI Visibility Audit
Our team turns these findings into a complete AI Visibility Audit — custom strategy, a prioritized implementation plan, and hands-on execution to get your brand cited across ChatGPT, Gemini, Claude and Perplexity.
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