cmo2cro.substack.com

Your fix plan

6 prioritized fixes — most impactful first.

1. 1
   Let AI crawlers reach your pages

   Why: Restricting AI crawlers limits the site's visibility in AI-driven search results, reducing potential traffic and engagement.
   How: Update the robots.txt file to allow AI crawler user-agents such as GPTBot and ClaudeBot.
   High
2. 2
   Add JSON-LD structured data

   Why: Lack of structured data can hinder search engines from understanding the content, impacting rich snippet visibility.
   How: Implement JSON-LD structured data in the homepage HTML to provide clear context about the site's content.
   High
3. 3
   Define your brand with Organization schema

   Why: Not defining the brand with Organization schema makes it difficult for search engines to associate the content with the brand identity, affecting recognition.
   How: Add Organization schema markup to the homepage's JSON-LD structured data to define the brand clearly.
   Medium
4. 4
   Publish an llms.txt file

   Why: Without an llms.txt file, AI models may not have a curated overview of the site's content, limiting their ability to provide accurate responses.
   How: Create and publish a standalone /llms.txt file that summarizes the key offerings and purpose of the site.
   Medium
5. 5
   Add substantive content

   Why: Insufficient content depth can lead to lower engagement and poor rankings in AI-generated search results, as it may not satisfy user queries.
   How: Expand the homepage content to include more detailed information and insights relevant to the target audience.
   Medium
6. 6
   Make your brand entity clear

   Why: A clear brand identity helps search engines understand the site's purpose, which is crucial for ranking and visibility.
   How: Add an 'About' section that clearly outlines the brand's mission, values, and unique offerings.
   Medium